KIT is Be Smart Get Prepared® and Be Smart Get Prepared® is KIT, a brand personified. The walkin’ talkin persona. Simply put, the national brand of the best first aid kits in the nation. But don’t get us wrong, we’re not just a logo or a catchphrase. We’re a statement, an entire mentality – an invitation to a lifestyle. Born in ‘91 and 30 years later, living our best life, living a legacy, and just getting started. Oh and btw, our name is KIT because we make kits, DUH.