Be Smart Get Prepared

A Logo, A Lifestyle, A Legacy…
by: KIT
● August 16, 2023

First of all, let me start by saying it’s been an absolute pleasure letting you get to know me. I loved sharing our beginning, the foundation of our story – the who, what, and why so that you really get to know US. The company, the ministry, the people behind it, and all the good good in between. Now, let’s talk about the brand… the brand with the long name… the brand with a cross and dove in the logo. The best first aid brand you never knew you needed, until you actually needed it. So, then you went and bought it, in case you need it next time and now you can’t live without it…

Be Smart Get Prepared. That ME! Remember, I am the brand personified, wrapped up in a cute, stylized aesthetic that can actually help save your life. I’m a whole entire message, a mentality, an invitation to a lifestyle. Be Smart Get Prepared wants you to literally Be Smart Get Prepared and live your best life. Do all the adventurous things and take us with you! Let your kid ride that bike until the street lights come on (umm my age is showing, because I actually don’t know if this is a thing any more). Go camping with your family. Check off that cross- country road trip from your bucket list. Explore your fave hiking trail with your doggy dog. Do your thing on that 120-mile bike ride, rockin’ the spandex with your biking club.  We want this for you. We love this for you. Good health, an active lifestyle, peace of mind, first aid, and safety look good on you, sweetie. So, GO. We got you.

Be Smart Get Prepared is the only first aid brand that designs kits to fit your lifestyle in multiple categories – Home, School, Office, Outdoors, Automotive, Sporting Goods, Emergency Survival, Marine, and even Farm. Our kits are designed with intention, have purpose, and each has their own little personality to boot. And the kit’s names…oh, the names! The names are guaranteed to catch your eye, reel you in, and then the totality of the kits speak for themselves. Oh, the places we will go!

Why wouldn’t you want Happy Wanderer and Hiking Buddy to be your besties on that family camping trip?

Don’t let your wounds stop you! Give yourself all the Tender Lovin’ you deserve. We’re big fans of self-love and self-care – cuts, scrapes, and even diabetic ulcer wounds included.  

ROAAADDD TRIIIPPPP! I’m sure you’ve never heard the question, Are We There Yet? on a road trip before….

Feelin’ a bit down and out after a medical procedure or surgery? Don’t worry, On The Mend is here to help and may even cheer you up.

Take a hike with your furry best friend  (hopefully a dog and not a person, LOL) and take Trails n’ Tails along for the ride!

Through the products, our legacy lives on. We want to connect, we want to engage, we want to fill in that gap to keep you safe when you need it most. Our goal is for Be Smart Get Prepared to inspire, educate, and encourage you to be proactive, instead of reactive. Healing wounds, saving lives, building schools, helping communities, rescuing helpless children, empowering people mentally, physically, spiritually, and emotionally – this is our legacy….and after 32 years, we’re just getting started. Be Smart Get Prepared, holla at ya girl!

K.I.T (keep in touch)

(because we make kits, DUH)



KIT is Be Smart Get Prepared® and Be Smart Get Prepared® is KIT, a brand personified. The walkin’ talkin persona. Simply put, the national brand of the best first aid kits in the nation. But don’t get us wrong, we’re not just a logo or a catchphrase. We’re a statement, an entire mentality – an invitation to a lifestyle. Born in ‘91 and over 30 years later, living our best life, living a legacy, and just getting started. Oh and btw, our name is KIT because we make kits, DUH.