THE MANI-L.A. CONNECTION

He recounts that “One of the most difficult aspects of my life was being born in the Philippines, then moving to the United States, and eventually becoming a Filipino-American designer.” Further reiterating that “being a Filipino-American designer is much more difficult than being a ‘designer’ in the United States, where many talented designers are based.” However, Puey turned this struggle into a major motivation, and all the difficulties and obstacles helped shape who he is today.

“My identity as a Filipino-American plays a crucial part in my career especially here in the U.S. It paved the way for me to connect with many Filipino-Americans based here, and they later became my first clients.” Very much an embodiment of the ‘Bayanihan’ culture, it is innate for Filipinos to help one another, and this is clearly evident in Puey’s loyal clientele, most of whom are Filipino-Americans.

“Being a designer is a challenge in an industry that is as fast-paced and ultra-competitive as fashion. One of the biggest challenges I faced when I was just starting out was breaking into the fashion scene here in the States. As someone from the Philippines at that time, there were no footsteps to follow or guidebooks to turn to. The fashion industry wasn’t yet aware of the creative prowess of Filipinos. The only thing they knew about the Philippines back then were great nurses, doctors, and singers—not fashion designers. I had to break through those stereotypes. But this didn’t stop me from striving and working day and night for that one opportunity that would open many doors. Fortunately, I was able to find clients who believed in my designs. It took years of trial and error before I released my first collection, but it all happened at the right time. Now, I’m proud to say I’ve shown my collections at LACMA (Los Angeles County Museum of Art), New York Fashion Week, Paris Fashion Week, and more, and I’ve finally established my brand here in L.A.”

Puey considers being a Filipino-American designer in L.A. both a privilege and an honor. Acknowledging his success, he says, “I am lucky to represent my country in one of the biggest places in the fashion industry. Only a few of us are here, and helping bring recognition to Filipino ingenuity, creativity, and resilience is a lifelong mission for me as a Filipino-American.”

Not only has Puey defied the odds and his critics, but his success is also a testament to his resilient nature and the endless creative ingenuity that flows from him. Perhaps a God-given talent, enhanced and sharpened by his life experiences, he can transform a simple piece of fabric into a work of art—drapes, folds, and cuts that magically wrap around models and clients in flattering silhouettes. True to his heritage, Puey makes it a point to incorporate indigenous Filipino fabrics into his creations. “The rich traditions, textile-making, and garment technologies in my home country are always reflected in the pieces I produce. In fact, if there are two local elements I particularly use, it’s Pina and Jusi fabric. Every design I create, especially for events in the Philippines, always incorporates these two fabrics. Their versatility, timelessness, and aesthetic qualities are what I admire most when using Pina and Jusi in my designs.”

Aside from being inspired by traditional Philippine-made fabrics, Puey also draws heavily on many aspects of Filipino culture—from architecture and Filipino artists to the everyday sights he encounters during his travels, whether in the city or the island provinces. Inspiration is abundant, but the ability to transform it into wearable art is a gift that few possess. Puey fondly refers to this as infusing his pieces with “Filipino Soul,” and perhaps nothing could be more fitting.

“There is so much more to the Philippines, or Filipino culture that a designer can get inspiration from. The very rich textile making from Luzon down to the weaving tribes in Mindanao are always a part of my design process. Maybe not literally or in actual materials, but somehow collectively it is where most of my designs are inspired from. I also take cues from the art works I collect—paintings, sculptures, photographs of both Filipino and foreign artists. All these add flavor, dimension and depth to my designs. Art is a very profound subject and so I believe fashion is.”

As is second nature to Puey, his wish is for more Filipinos to achieve international recognition. His struggles have taught him the value of working together with one’s chosen community to succeed. In the same vein, he believes that by supporting one another—perhaps even offering constructive critiques—more Filipinos will gain recognition in the fashion world. “I think Filipino designers can be celebrated more in the fashion industry here if it starts within the community first. Each Filipino designer should not only promote their own brand but also make an effort to share the limelight with other designers, especially newcomers.” His support for young and emerging designers stems from his own early experiences, when someone took the time to guide him.

He also believes that while it’s important to stay true to our Filipino heritage, it’s equally crucial for designers to create designs with a global appeal. Although there’s love for Filipiñana wear, such as the barong or terno, it’s essential to design them in a way that resonates with a wider, international audience. This approach not only broadens their global appeal but also shines a spotlight on the artisans and craftsmanship of the Philippines.

Being an advocate for Filipino culture and fashion is only part of what Puey represents. He’s not slowing down anytime soon—there are more plans in the works for him, his namesake business, and his partner in life and business, Paul Martineau. The plans are always evolving, a never-ending tapestry being woven one fabric at a time. In his own words, Puey asserts:

One of the most inspiring and creative people I know—and have the honor of calling a friend—Puey has shown me that even after achieving success, you never lose your true essence. The deepest part of who you are will always propel you to reach for your dreams and rise time and time again in pursuit of them. So, to you, Puey, cheers and a hundred thousand more curtain calls to come. And we both know that if you ever decide to leave your designer career behind, you’d still be a successful chef—you make a mean adobo (to die for!).

Click here for part 1 of this series.

Photo credit: 

Header photo: www.eletom.com by Gerald Gloton

Inset photos: @pueyquinones