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You guys. We, at KIT & Connections, are elated and basking in this bright and shiny moment… Why, you ask? Because we just turned 1 year old! She’s still a baby, but oh my, how we’ve grown!
In the past year, we’ve had a lot of fun working hard to lay out the groundwork to build a strong foundation for KIT to lay her head and find her voice.
As an extension of our brand, our voice, the personification of Be Smart Get Prepared… What does this even look like? Some of the questions we had to answer were:
Who is KIT?
What does KIT have to say?
What does KIT look like when there is no visual representation of her?
What is KIT & Connections?
After many attempts to publish a regular newsletter, working with default layout designs, and templates, we knew we hadn’t nailed it just yet. Because when you know, you know. It’s a feeling. And when the feeling was more nagging and uncertain, we knew we had to suck it up, scrap it all, and start over again. And that, we did.
To embody the perfect balance of who we are as a company, the people behind the brand, our unique culture, our legacy, we had to dig deep y’all.
The biggest shout outs to all the people who pour into me, fill me up, and spill all my tea.
When you turn a whole year old, there are usually some milestones that come along with it, right?
And here we are… 1 year old, and we are finding our footing, finding our voice, tapping into all the sassiness, witty wordplay, forming and shaping our personality, and digging deep on the daily to find out what we’ll serve next.
